A new ambassador for Olymel

We are proud to announce our partnership with Maître Fumeur, a true reference in the world of smoking, plancha, and BBQ. 

Maître Fumeur and Olymel are joining forces to inspire and educate on the art of outdoor cooking, while imagining new ways to enjoy the grill. 

Who is Maître Fumeur? 

Behind Maître Fumeur is Micael Béliveau, a smoking enthusiast who transformed his passion into recognized expertise. 

It all began 10 years ago in 2015, when he created his first Facebook discussion group to share tips and recipes. Since then, his universe has continued to grow: 

• A website attracting more than 3.2 million visits per year 

• Founder of the Maître Fumeur Facebook group (116,500 members) 

• More than 6,500 students trained across Quebec with Olymel products 

• 6 books published, the first 7 years ago, to share his expertise 

Why this partnership? 

We share the same passion: offering unique gourmet experiences that highlight local, high-quality products. With Maître Fumeur as our new ambassador, you will have access to: 

• Educational videos on smoking, plancha, and BBQ 

• Exclusive recipes to elevate Olymel products 

• Practical tips to master your cooking like a pro 

Discover his first Holiday recipes HERE

Stay tuned for more educational and inspiring content throughout the year!